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ABOUT US

Photocredit: www.IamTinashe.com

We are passionate about preserving our heritage and showcasing the beauty of the unseen Africa. SoAfrican is a step in that direction.

Style inspiration from all parts of Africa, infused with a touch of the West and our personal flavour makes each piece a valuable addition to any closet. We aim to showcase the Africa we know and love, over and beyond what seems to be the norm. Our Africa is Vibrant, Colourful and Royal. Our Africa is Rich and Beautiful. Each collection is individually designed and hand crafted with passion and care. We are passionate about colorful statement pieces that makes ordinary outfits pop.

GUGU COLLECTION:  This collection can be described as affordable timeless simplicity, making it our most popular collection. It makes use of wooden and/or coconut shell beads and chains. Simple yet elegant, these can be worn as part of your everyday look and can easily become your go to style to add pizzazz to your outfits.

SICY COLLECTION: This exquisite Statement Beaded collection is the brainchild of Sifon Abasi Uko. Bold, Bright and Eye Catching is what this collection aims to achieve. The details and intricacy of all the pieces is sure to blow your mind. Transform mundane everyday looks into beautiful and dramatic style with this collection.

UCHE COLLECTION: Mad about African fashion, Ifeanyi Uchenna Oranye decided to incorporate her love of buttons and African fabrics (Ankara) to create this masterpiece Collection. This is a departure from the usual beads and chain jewellery. This collection will inspire boldness to step out of the humdrum of traditional plain boring styles and fabrics. 

The beauty of hand crafted means we have the flexibility to customise your accessories. From the size, the colour, to the design, we can tweak the product to match your individual taste. Not sure if you like silver chains? We can use gold. Want a green design in hot pink? Just provide us with the colour. Do you have a completely original design in mind? Let us know and we can get to work bringing your concept to life.

We will be happy to receive a custom order from you.

A couple of things to note:

  • Custom pieces may cost more, depending on what you are after.
  • Because our beads are sourced all over the world, some designs may take much longer to recreate than others. As a result, we can’t guarantee an exact match to the design required. We will confirm with you every step of the way to ensure you are completely satisfied with the product. Product Collections mostly affected by this are the SICY and UCHE Collections.
  • SoAfrican™ will not copy designs by other jewellry designers.

Click here to start the ‘custom order’ conversation.


Thanks for experiencing our story!